Women For Tri
In early 2015, IRONMAN launched Women For Tri to encourage greater female participation in triathlon. A board of female triathletes was assembled to develop programs and initiatives supporting women in the sport. I led the creative team in developing the branding, logo, and all visual assets for the initiative, overseeing the entire approval process.
#WhyWeTri
#WhyWeTri was a campaign created for Women For Tri, giving women a platform to share their personal stories + inspire others on their triathlon journeys. The response was powerful, with many women sharing how the sport had transformed or even saved their lives.
I developed the concept, provided creative direction for the entire campaign, + created many of the campaign assets.
