Who am I? Great question.
I’m a Florida girl living (quite happily) in a New York world. I’ve always known I wanted to be an artist — good design makes my brain happy. Motivated by spicy margaritas, tacos and sushi.
I want my work to help make the world a better place and strive to get closer to that goal every day. I believe what we put out into the world matters on many levels and it comes back to us one way or another (so check yourself).
I love hockey, punk rock and laughing. I try to surround myself with good people who make me smile and push me to be better. I’m lucky enough to have married one.
Oh, did you mean professionally? That’s down here.
Why trust me?
I’m a Creative Director with 17+ years of experience. I take initiative, welcome input from those around me and don’t present problems without first looking for a solution. I’m not just here to make things look good — I’m here to make them work. That means obsessing over the audience, sweating the typography, asking better questions, and building systems that scale. I’ve helped brands grow loyalty, drive revenue, and show up in ways that truly resonate. The center of all of it is relationships. From aligning stakeholders to collaborating across teams or simply connecting with the audience, strong relationships shape how great ideas come to life and stick. I love leading a team. I believe creative leadership is about clarity, curiosity, and collaboration. It's taking ideas from instinct to fully realized systems — and making sure the people behind those ideas feel supported, challenged, and celebrated along the way.
Brands I’ve been fortunate to work with…
Founder and CD at Ali Rousos Creative | 2006 - Present
VP, Creative at Madison Square Garden | New York, NY | 2017 - 2024
Global Art Director at IRONMAN | Tampa, FL | 2013 - 2017
Graphic Designer at Earl Enterprises | Orlando, FL | 2012 - 2013
Graphic Designer at Vertical Merchandise | Tampa, FL | 2009 - 2012
Graphic Design Intern at Transistor Studios | New York, NY | 2007
Graphic Design Intern at Fueled by Ramen Records | Tampa, FL + New York, NY | 2006 - 2007