About — Ali Rousos

Who am I? Great question.

I’m a Florida girl living (quite happily) in a New York world. I’ve always known I wanted to be an artist — good design makes my brain happy. Motivated by spicy margaritas, tacos and sushi.

I want my work to help make the world a better place and strive to get closer to that goal every day. I believe what we put out into the world matters on many levels and it comes back to us one way or another (so check yourself).

I love hockey, punk rock and laughing. I try to surround myself with good people who make me smile and push me to be better. I’m lucky enough to have married one.

Oh, did you mean professionally? That’s down here.

Why trust me?

I’m a Creative Director with 18+ years of experience. I take initiative, welcome input from those around me and don’t present problems without first looking for a solution. I don’t want to just make things look good — I’m here to make them work. That means dedicating brain space to the audience, sweating the typography, asking (a lot of) questions, and building systems that can scale with you. I’ve helped brands grow loyalty, drive revenue, and show up in ways that truly resonate. The center of all of it is relationships. From aligning decision makers to partnering across teams or connecting with the audience, strong relationships shape how great ideas come to life and stick. I love leading a team. I believe creative leadership is about clarity, curiosity, and collaboration. It's taking ideas from instinct to fully realized systems and making sure the people behind those ideas feel supported, challenged, and celebrated along the way.

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