Basketball Never Stops in the City that Never Sleeps

One of the first projects I directed at The Garden was a special presentation for Nike. We designed a completely custom experience, centered around a unique event where Nike athletes signed one-day contracts to become a Knick + participated in a pick-up game on the court at Madison Square Garden against former Knicks superstars + streetball legends. Upon their arrival that evening, they were presented with video boxes designed to look like Nike shoeboxes. Inside, they found highlight cards + a video documenting their unforgettable day.

I provided creative direction for the design, copy, + overall presentation, while our MSG Network team handled the video editing + production. Creative concepts, brand storytelling, + experiential design coming together to deliver a truly memorable experience.