Additional Partner Music Platforms
Uncovered by Squarespace
New York-based musicians, relying on small venues like clubs, bars, and coffee shops, were hit hard by COVID-19 closures, losing their ability to make a living. Recognizing the power of live music to unite people, MSG and Squarespace teamed up to support these artists, raising funds for local charities while highlighting emerging musicians impacted by the pandemic.
We created a series of live-streamed performances, distributed across social channels, to give these artists a platform to share their music. Over three weeks, one artist was featured each week for a 15-20 minute set, with donations supporting Art Start and Garden of Dreams.
I provided creative direction for the project, while Sam Story designed the logo, branding, and overall visual identity for Uncovered by Squarespace, ensuring a cohesive look across all assets while allowing each performance to feel unique.
Click on each of the images below to watch the artists’ performances.
Montefiore Einstein Presents
Montefiore Einstein Presents (formerly Montefiore Presents) is a platform we created with our partner Montefiore Einstein.
Jason Mraz
The first show we partnered with them on was Montefiore Presents Jason Mraz in 2019. In the video below, you’ll hear Jason talk about his experience with a special Montefiore Einstein patient and the healing properties of music and community. I created the pieces for the event as well as creative direction throughout - and even snuck Jason one of my hass avocado stickers since he’s an avocado farmer!
In a State of Gratitude
Montefiore-Einstein created a campaign during the Covid pandemic to express their gratitude to the healthcare workers in NYC and tasked our team with creating an impactful digital activation that elevated their message to the next level. The result was a virtual event - Montefiore-Einstein Presents In a State of Gratitude featuring Natalie Merchant, Anthony Ramos, Bebe Rexha, Mary J. Blige at Radio City Music Hall. The marketing campaign drove 25MM+ impressions for the brand and created an overwhelming response from those in the healthcare community. A designer on my team, Sam Story, created the artwork for the event and I provided creative direction throughout.
