NW LEdger

NW Ledger is a woman-owned accounting firm focused on tax strategy that lets you move forward with maximum confidence. The founder, Jena, came to me looking for a refresh for their brand, wanting to focus on their location in the Pacific Northwest. We explored the geographical elements and after some exploration decided to focus on the mountains. We’ve incorporated colors that were important to her history, the maroon from her college and the forest green and grey blue of the trees and skies of the Northwest.

We created alternate versions of the logo to be used for the various verticals of her business for ease and efficiency when the team is working quickly.