Basketball Never Stops in the City that Never Sleeps

One of the first projects I directed at The Garden was a special presentation for Nike. We designed a completely custom experience, centered around a unique event where Nike athletes signed one-day contracts to become a Knick and participated in a pick-up game on the court at Madison Square Garden against former Knicks superstars and streetball legends. Upon their arrival that evening, they were presented with video boxes designed to look like Nike shoeboxes. Inside, they found highlight cards and a video documenting their unforgettable day.

I provided creative direction for the design, copy, and overall presentation, while our MSG Network team handled the video editing and production. Creative concepts, brand storytelling, and experiential design coming together to deliver a truly memorable experience.