IRONMAN 40th Anniversary
40 Years of Dreams

“The first IRONMAN race represents everything that our company strives to embody – innovation, a fearless spirit + a drive to push past perceived limitations,” said Andrew Messick, President + Chief Executive Officer of IRONMAN.

To mark the 40th anniversary of this iconic brand, we wanted to create a tribute that honored both the legacy of the race + the spirit of IRONMAN athletes. Completing an IRONMAN is born from a dream, + we aimed to celebrate the decades of athletes who have turned that dream into reality. Drawing inspiration from the unique essence of Kona + incorporating design elements from the '70s, we blended the past with the present to create something truly special + reflective of the race’s rich history.